What is trademark?
A trademark is an easily recognizable symbol, phrase, or word that denotes a specific product. It legally differentiates a product or service from all others of its kind and recognizes the source company’s ownership of the brand.
A registered could deter counterfeiters from copying your product or causing confusion in the marketplace with a similar trademark to yours. Without trademark protection for your goods or services, customers may be unable to distinguish your genuine product or service from a fake.
Do I Need a trademark for My Business?
No one knows how their business will be received by the public, but if you believe in your brand, the answer is yes.
It would be terrible to invest time, money, and even years into building a name logo, tagline, packaging, etc., only to learn the name is taken.
When you set-up a business, the name is only protected within your state. With a registered, you’re protected everywhere.
The Kardashian and Jenner brands aggressively file trademarks. They have reached 716 filings, and the number is expected to grow.
How Long Does It Take to Get Approved?
Once you decide, expect the process to take from six months to a year.
In a more complicated case like the one mentioned above, the process can linger or years.
After your application is denied, you will have to decide if you want to fight or go in a different direction. This is why it is important to do a search when you are thinking about building a brand.
Fixed Fees. Fair Fees
Most of our services for Canadian trademarks are provided on a fixed fee basis (ie. a fixed cost, provided to you in advance). With our model, we quote you a fixed fee up front for a particular service and we live by it. Our clients love the certainty of knowing what the fees for Canadian trademark applications will be, and we like the fact that we are incented to be efficient and effective (and not, as in the traditional model, rewarded for being slow and inefficient).
Our motto is ‘great service, reasonable fees’. Our team do not guarantee that we charge the lowest fees for Canadian trademark. What we do guarantee is great service, great value and your complete satisfaction.